{"id":373,"date":"2024-01-24T15:19:18","date_gmt":"2024-01-24T18:19:18","guid":{"rendered":"https:\/\/www.agenciaflap.com.br\/homologa\/?post_type=portfolio&#038;p=373"},"modified":"2024-01-24T16:58:40","modified_gmt":"2024-01-24T19:58:40","slug":"o-resgate-do-papai-noel","status":"publish","type":"portfolio","link":"https:\/\/www.agenciaflap.com.br\/homologa\/portfolio\/o-resgate-do-papai-noel\/","title":{"rendered":"O Resgate do Papai Noel"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Chegada do Bras\u00edlia Shopping - Natal 2022 - Curto\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/g8RLCvZ5HzQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">O briefing<\/h2>\n\n\n\n<p>O Bras\u00edlia Shopping buscava inovar e superar suas a\u00e7\u00f5es anteriores de Natal, que j\u00e1 haviam trazido o Papai Noel com criatividade e emo\u00e7\u00e3o. O desafio era criar uma experi\u00eancia \u00fanica, indo al\u00e9m do evento tradicional de chegada do Bom Velhinho, ao mesmo tempo que se consideravam emo\u00e7\u00e3o, mem\u00f3rias afetivas e medidas sanit\u00e1rias devido \u00e0 pandemia. A inten\u00e7\u00e3o era fortalecer o v\u00ednculo com as fam\u00edlias que continuavam frequentando o shopping e demonstrar o compromisso do estabelecimento com inova\u00e7\u00e3o e entretenimento.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fcd87377fca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fcd87377fca\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping5-1024x682.jpg\" alt=\"\" class=\"wp-image-378\" srcset=\"https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping5-1024x682.jpg 1024w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping5-300x200.jpg 300w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping5-768x512.jpg 768w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping5-1536x1023.jpg 1536w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping5-1568x1045.jpg 1568w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping5.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f8f8f8\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">A solu\u00e7\u00e3o<\/h2>\n\n\n\n<p>Criar uma a\u00e7\u00e3o especial de Natal, diferente de tudo que havia feito anteriormente. A abordagem incluiu proporcionar \u00e0s fam\u00edlias uma experi\u00eancia pr\u00e9via e imersiva, onde teriam a tarefa de resolver um mist\u00e9rio intrigante envolvendo o sequestro do Papai Noel e do esp\u00edrito natalino pelo Grinch. Durante a noite, o shopping se transformou em um ambiente m\u00e1gico. Atrav\u00e9s de presentes personalizados e uma carta enigm\u00e1tica, a jornada come\u00e7ou com um jantar especial. Equipadas com kits de detetives, as crian\u00e7as exploraram pistas em grupos, procurando pelas chaves que libertariam o Papai Noel. O evento, repleto de emo\u00e7\u00e3o, n\u00e3o apenas fortaleceu os la\u00e7os familiares, mas tamb\u00e9m ressaltou o compromisso do shopping com a inova\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Resultados<\/h2>\n\n\n\n<p><strong>Impacto Geral:<\/strong> A a\u00e7\u00e3o teve um impacto significativo, pois trouxe uma experi\u00eancia inovadora e envolvente que diferenciou o Bras\u00edlia Shopping de outros shoppings .<\/p>\n\n\n\n<p><br><strong>M\u00eddia Espont\u00e2nea: <\/strong>A originalidade da a\u00e7\u00e3o gerou cobertura espont\u00e2nea na m\u00eddia, atraindo aten\u00e7\u00e3o e interesse da imprensa e do p\u00fablico em geral.<br>Engajamento: A a\u00e7\u00e3o gerou alto engajamento, tanto entre as fam\u00edlias participantes quanto nas redes sociais do shopping. O formato da gincana criou um senso de participa\u00e7\u00e3o ativa e envolvimento emocional.<\/p>\n\n\n\n<p><br><strong>Diferencial:<\/strong> O diferencial da a\u00e7\u00e3o foi a completa imers\u00e3o das crian\u00e7as na narrativa do resgate do Papai Noel, transformando o shopping em um ambiente m\u00e1gico e inimagin\u00e1vel de funcionamento. Isso refor\u00e7ou os valores de uni\u00e3o, esperan\u00e7a, amor e carinho, transmitindo uma experi\u00eancia memor\u00e1vel.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"380\" src=\"https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping1-1024x682.jpg\" alt=\"\" class=\"wp-image-380\" srcset=\"https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping1-1024x682.jpg 1024w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping1-300x200.jpg 300w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping1-768x512.jpg 768w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping1-1536x1023.jpg 1536w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping1-1568x1045.jpg 1568w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"382\" src=\"https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping2-1024x682.jpg\" alt=\"\" class=\"wp-image-382\" srcset=\"https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping2-1024x682.jpg 1024w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping2-300x200.jpg 300w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping2-768x512.jpg 768w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping2-1536x1023.jpg 1536w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping2-1568x1045.jpg 1568w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping2.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"381\" src=\"https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping3-1024x682.jpg\" alt=\"\" class=\"wp-image-381\" srcset=\"https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping3-1024x682.jpg 1024w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping3-300x200.jpg 300w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping3-768x512.jpg 768w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping3-1536x1023.jpg 1536w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping3-1568x1045.jpg 1568w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping3.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"383\" src=\"https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping4-1024x682.jpg\" alt=\"\" class=\"wp-image-383\" srcset=\"https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping4-1024x682.jpg 1024w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping4-300x200.jpg 300w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping4-768x512.jpg 768w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping4-1536x1023.jpg 1536w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping4-1568x1045.jpg 1568w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping4.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"384\" src=\"https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping6-1024x682.jpg\" alt=\"\" class=\"wp-image-384\" srcset=\"https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping6-1024x682.jpg 1024w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping6-300x200.jpg 300w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping6-768x512.jpg 768w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping6-1536x1023.jpg 1536w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping6-1568x1045.jpg 1568w, https:\/\/www.agenciaflap.com.br\/homologa\/wp-content\/uploads\/2024\/01\/natalbsbshopping6.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"385\" 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